TY - GEN 
AU - Cárdenas Ruiz, Juan David
PY - 2013
SN - 2145-3101
UR - http://hdl.handle.net/10818/47478
AB - This article offers a review of the phenom-enon of storytelling as a political tool of legitimacy and a political communication resource. It presents an approach to the main conceptual contributions of storytell-ing and makes an approach to the use of...
AB - El presente articulo busca hacer una revision sobre el fenomeno del storytelling como herramienta politica de legitimidad y como recurso comunicativo politico. Se presenta una aproximacion a los principales aportes conceptuales del storytelling y se...
LA - spa
PB - Poliantea
KW - Storytelling
KW - Legitimidad
KW - Comunicacion politica
KW - Marquetin politico
KW - Narrativa politica
TI - Storytelling and political marketing: humanity and emotions in pursuit of legitimate visibility
DO - 110.15765/plnt.v9i16.392
ER -