TY - GEN 
AU - Salgado Montejo, Alejandro
AU - Velasco, Carlos
AU - Olier, Juan Sebastián
AU - Alvarado, Jorge
AU - Spence, Charles
PY - 2014
SN - 1350-231X
UR - http://hdl.handle.net/10818/36382
AB - Simple line segments and shapes convey emotional meaning, with rounder shapes being linked with positive emotions and generally preferred over more angular shapes. We assessed the hypothesis that brand components – specifically typeface and logo...
LA - eng
PB - Journal of Brand Management
KW - Brands
KW - Shape symbolism
KW - Emotion
KW - Logo design
TI - Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words
DO - 10.1057/bm.2014.29
ER -