TY - GEN 
AU - Velasco, Carlos
AU - Wan, Xiaoang
AU - Knoeferle, Klemens
AU - Zhou, Xi
AU - Salgado Montejo, Alejandro
AU - Spence, Charles
PY - 2015
SN - 16641078
UR - http://hdl.handle.net/10818/36196
AB - Prior research provides robust support for the existence of a number of associations between colors and flavors. In the present study, we examined whether congruent (vs. incongruent) combinations of product packaging colors and flavor labels would...
LA - eng
PB - Frontiers in Psychology
KW - Flavor words
KW - Color
KW - Congruence
KW - Classification
KW - Visual search
TI - Searching for flavor labels in food products: the influence of color-flavor congruence and association strength
DO - 10.3389/fpsyg.2015.00301
ER -