TY - GEN AU - Roncallo Dow, Sergio AU - Uribe Jongbloed, Enrique PY - 2012 SN - 0120-5323 UR - http://hdl.handle.net/10818/27655 AB - This article sets a dialogue between the concept of mediumas presented by Marshall McLuhan– and the concept of mythas articulated by Roland Barthes– to evidence their similar _x000D_ anchoring, and thus bring closer the work of these two ... AB - Este articulo establece un dialogo entre el concepto de _x000D_ medio –presentado por Marshall McLuhan– y el concepto _x000D_ de mito –enarbolado por Roland Barthes– para evidenciar _x000D_ sus similitudes de trasfondo, y ... LA - spa PB - Universitas Philosophica KW - macro-mito KW - myth KW - medium KW - macro-myth KW - McLuhan KW - McLuhan KW - Mito KW - Medio KW - Macro-mito TI - El medio es el mito: entre Mcluhan y Barthes T2 - The medium is the myth: between Mcluhan and Barthes ER -