@masterThesis{10818/63931,
year = {2025},
month = {2},
url = {http://hdl.handle.net/10818/63931},
abstract = {The purpose of this Action-Research (AR) project is to provide innovative solutions to two heuristic 
problems. The first is the fall of the market segment in which Somos Mobi S.A.S operates being a 
provider, which is addressed through creative leadership.},
abstract = {El presente proyecto de Action-Research (AR) tiene como propósito aportar soluciones innovadoras a dos 
problemas heurísticos. El primero es la caída del segmento de mercado en el que opera Somos Mobi 
S.A.S. siendo proveedor, que se aborda mediante liderazgo creativo.},
publisher = {Universidad de La Sabana},
title = {Un Action Research Project para la gestión Comercial y Gerencia de la Innovación en Somos Mobi S.A.S.},
author = {Quiroz Purizaca, Carolina Naomi},
}